Stop Worrying About Technology…

Posted on 12. Jan, 2010 by Ribeezie in Social Media

Gaping Void

The thing is, technology changes. It changes quickly. New apps. New social networks. Every day it’s something new.

What doesn’t change is the way business is done:

Handshake > Introduction > Relationship Before the Sale

This is what Chris Brogan and Julien Smith talk about in their book Trust Agents (affiliate link). Affiliate link or not, their book receives my full endorsement as a must read. And remember, when learning about social media and wondering how new technology can help your bottom line, don’t forget the basics. Because at the end of the day, the basics still work.

[Photo Credit: GapingVoid.com]

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  • Jerry Reed
    This is just a test comment.
  • People always want to know you care, before they care about what you know............
  • You've reminded me, it's another book to read. Thanks.
  • Michael: it's a great book! Definitely on my top recommended list... :-)
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